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Parole magiche: come usare al meglio il linguaggio per motivare e coinvolgere in azienda

Alcune parole hanno un impatto maggiore di altre, perché sono più efficaci nel coinvolgere chi ci ascolta e nell’indurre all’azione. Jonah Berger ne parla nel suo ultimo saggio tradotto in italiano da Egea

Consulta l'articolo completo a questo indirizzo

https://www.ilsole24ore.com/art/parole-magiche-come-usare-meglio-linguaggio-motivare-e-coinvolgere-azienda-AF1EOao
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