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Razorfish indaga con GWI la fragile natura della fedeltà concessa dai consumatori alle marche

Idealmente considerato dai marketer come un’espressione di “devozione emotiva”, il ripetuto comportamento d’acquisto non è indice di “brand love” bensì un atteggiamento molto più pragmatico. L’articolo Razorfish indaga con GWI la fragile natura della fedeltà concessa dai consumatori alle marche proviene da Brand News.

Consulta l'articolo completo a questo indirizzo

https://brand-news.it/intelligence/ricerche/razorfish-indaga-con-gwi-la-fragile-natura-della-fedelta-concessa-dai-consumatori-alle-marche/?utm_source=rss&utm_medium=rss&utm_campaign=razorfish-indaga-con-gwi-la-fragile-natura-della-fedelta-concessa-dai-consumatori-alle-marche
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