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Neuroselling: come le neuroscienze ridefiniscono la comprensione delle decisioni d’acquisto

Fonte: Il Sole 24 ORE

Nelle ultime due mie incursioni in questa rubrica ho parlato di un paio di libri sulla vendita e negoziazione letti recentemente, uniti tra loro da un filo che chiamerei “non…

Consulta l'articolo completo a questo indirizzo

https://www.ilsole24ore.com/art/neuroselling-come-neuroscienze-ridefiniscono-comprensione-decisioni-d-acquisto-AJpHXDLB
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